Sell sheets, sales data sheets or the sales sheets – no matter what you call them, they can be powerful influences when it comes to sales and marketing. It is usually simply a one-page flyer with product information. Sales sheets, by design only, give enough information to create interest of prospect. It can be printed as a full color sales sheet or a simple black and white printed.
They are used by both B2B and B2C companies to demonstrate their product or service along with its features and benefits, and to motivate customers to take the next step in the purchasing process. The purpose is to get noticed and create interest among the people.
It is mainly designed to sell one or two key product feature and benefits, while giving enough information about related products. A full color sales sheets gives a prospect or customer a lot more data or information related to a product or a series of products and services.